Wednesday, May 25, 2011

SASA Students Against Sexual Assault Logo

I was asked by my friend Elizabeth if I would redesign the SASA logo. I decided to take the job. Something a little more wholsome and something to keep me busy. The client wanted something new for the organization. The logo they had was good but getting a little dated. I chose to use iconic symbols we see every day merged with the dominance achieved by playing with perspective. So here is what I came up with. I tried to take a real professional approach and used the workflow I established during my time as an intern with DUZ Creative. I think it went well and the client seems happy with the results.

Here is the original logo...







 Here is the finished (almost) logo.....

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